Crafting Top-Notch Snacks:
The Journey of Made For Drink

I found my calling after I left Walkers Crisps back in 2014 and joined a Chilean Wine Producer. It was a time when the future of pubs seemed uncertain. But I saw something different. The best pubs were offering an experience like no other. Craft and locally sourced drinks, unique decor, Michelin-star-worthy food, and passionate staff – it was a vibrant community. However, when it came to the snacks behind the bar, all you'd find were run-of-the-mill packs of mini cheddars served from cut out cardboard boxes. I knew I could do better.

In May 2016, I decided to take the plunge, and that's when Made For Drink was born. I had our local village hall approved for manufacturing and set out to provide pub snacks that would match the exceptional standards set by the very best establishments in the drinks industry. It was a dream that fuelled my every step.

Fast forward to early 2017, and I found myself supplying renowned customers like Heston Blumenthal's The Fat Duck Group, Rick Stein, and Fortnum & Mason with our bar snacks. The journey from inception to recognition was incredible, driven by my unwavering dedication to quality, innovation and the desire to offer an experience.

Today, I'm proud to say that our products can be found in both the hospitality and retail sectors. You'll spot our offerings in locations such as Harvey Nichols, The Metropolitan Pub Co and The Mandarin & Oriental Hotel amongst many others. We're part of the dynamic environments in places such as The Crazy Bear Group and even onboard 3,000 British Airways flights every week. Our crisps can be found at every English Heritage site in the country and each pack sold, pays back directly into the charity. Our products even grace the aisles of top end supermarkets such as Wholefoods, Booths and Waitrose. But what truly warms my heart is seeing our products in hundreds of independent pubs, bars, cafes and delis across the UK.

I'm passionate about what I do, and I hope it shines through in every product we create. My mission is clear: to make exceptional products that offer an exceptional experience. It's been an incredible journey, and we're eager to see our products on your shelves soon.

Cheers,
Dan
Founder @ Made For Drink